During its five years of existence, Web Real-Time Communication (WebRTC) has steadily grown in popularity among businesses. The ability to access real-time voice and video calling through a browser or mobile connection is changing the face of productivity in a variety of industries. This steady growth is directly related to the improvements in efficiency that businesses realize by utilizing this effective tool.
WebRTC applications enable streamlined activities through live interaction with clients and remote workers. Businesses are able to drive revenues and improve customer service performance with enhanced communication while reducing costs. As such, many service-based businesses and retail establishments have been quick to recognize and implement this technology.
Lower Capital Expenditures
To remain competitive, retailers and other enterprises must permit toll-free calling for customer service inquiries and other marketing communications. However, the cost of this is often a significant monthly expense. By embedding WebRTC into online and mobile applications, businesses are able to limit 800-number call frequency while simultaneously delivering improved customer service.
Enhance Income Drivers
In industries where interaction with a live agent is extremely valuable during certain time periods, using WebRTC to orchestrate immediate connections delivers service solutions that drive revenue for businesses. For example, hospitality, airline, and rental service providers are beginning to recognize the capacity to offer premium programs that increase income. Customers can elect to access immediate assistance for booking information in real-time, which eliminates waiting in lines. This type of advanced service helps establish brand differentiation, a desirable goal for many companies.
Integrate Service Solutions
Relators, contractors, and other service-based companies face communication challenges during the early phases of a contract. Often customers have various ideas and want to see a variety of options — a time-consuming process when emails, phone calls, and appointments are factored in. However, real-time communication delivers business solutions that remove inefficiencies.
With real-time connection through a browser, clients can offer immediate comments on drawings, properties, and designs during a collaborative session. This improves efficiency, speeding the process without diminishing service.
WebRTC is changing the face of business service. Discover more about improving business profitability by contacting Focal Solutions for a no-obligation consultation.