Securing Unified Communications through Video Conferencing

shutterstock_180690092With the new digital age upon us, unified communications (UC) are vital for any commercial entity. UC platforms are designed to secure optimal communications between businesses and clients. Services within these cohesive environments include instant messaging (IM), Voice over Internet Protocol (VoIP), file data sharing/transfers, and web and multi-media video conferencing.

UC platforms help establish uniformity and consistency in communications – the cornerstones of any fast-paced modern business. The days of traditional communications via phone and other conventional devices are over. In order for businesses to remain competitively viable, they must tap into contemporary communications trends.

The Benefits of UC in the Digital Age

Video conferencing is designed to connect people across vast digital networks. Web meeting applications enable companies to conduct business from remote locations through activities ranging from screen and file sharing to uploads and presentations.

The use of wireless and digital devices accentuates the UC environment while building a strong platform of communications for employees and managers. With UC, clients are assured:

  • real-time interaction with businesses, managers, and employees;
  • centralized and streamlined communications with clear audio and crisp visuals;
  • integrated features that allow file and screen sharing presentations; and
  • correlation with existing communication protocols within an integrated environment.

UC Training for Employees

Training is vital to ensure all staff and workers are abreast of a business’s latest interactive tools. This is especially true when it comes to integrating video conferencing as a timely communications solution. With video conferencing, the need for traditional voicemails and even time-consuming IMs disappears. Video conferencing allows employees to effectively engage clients in all aspects of the business.

The Benefits of Video Conferencing

Video conferencing allows employees to see the body language of their clients. Staff can also ascertain whether clients are upset, bored, or unsatisfied with a particular product or service. Video conferencing facilitates resolution of any issue within a collaborative and real-time environment.

Video conferencing also helps build confidence and morale, particularly with regard to client presentations and interactions. Clients engaged through video are assured that someone is physically present to handle requests and meet their needs.

SIP Trunking and Its Use in VoIP Solutions

shutterstock_258855032Session initiation protocol (SIP) is mainly used for instant messaging and telephony technologies. SIP trunks are synonymous with private branch exchange (PBX), which is utilized in business communications. The basic function of SIP is to connect private and public domains within cohesive and unified platforms. The main difference, however, is that SIP secures connections via virtual phone lines – as opposed to traditional PBX, which uses a physical analog line.

SIP is the main protocol that enables Voice over IP (VoIP) to place calls and perform other vital functions. With hosted VoIP communications, vendors handle the SIP trunking function of IP telephony for clients. This helps secure optimal communications within a cohesive and consistent environment. In a nutshell, SIP trunking connects VoIP services to unified IP PBX communications systems.

SIP-Enabled PBX

Traditional PBX systems are only able to handle voice calling over physical phone lines. SIP-enabled PBX, however, has the ability to handle a myriad of services for clients and businesses. These include:

  • optimal communications and data transfers via VoIP,
  • compatibility with existing hardware and software communications systems,
  • enhancement of existing infrastructures to secure unified communications (UC) platforms, and
  • advanced telecommunications that supports voice, video, and even information transfers between private and public domains.

The Many Benefits of SIP Trunking

In addition to securing UC, SIP trunking provides the following range of benefits for clients and businesses looking to switch over from hosted VoIP services.

1) On-Premise Control

While hosted PBX and VoIP services are helpful, clients have little to no control over these systems. Businesses must rely on vendor recovery plans if extensive downtime or a disaster occurs. These vendors are usually inaccessible and rarely visit the sites and venues they service.

Even the slightest communications problem can result in loss of revenue and time. It is therefore vital to implement and utilize SIP trunking for effective on-premise control. This solution gives a company maximum control over its phone systems while retaining necessary IP telephony features.

2) Cost Savings

SIP trunking is less expensive to deploy than a traditional PBX system. Some SIP trunking solutions include integrated hardware that costs much less than PBX. This is due to the virtualized nature of SIP solutions, which continue to enhance business communication protocols across the globe.

3) Integrated Hosting Solutions

SIP trunks play an essential role in integrated hosting solutions, giving clients the ability to create uniform infrastructures to handle all calls and correspondence. This includes IP PBX services along with hosted services for all business needs.

4) Scaling

SIP trunking allows clients to scale up and down as needed. This is especially helpful during seasonal increases in call volumes or on particularly busy days. The virtualized nature of SIP enables users to easily implement changes to meet their communication needs.

According to Infonetics, 58% of businesses are currently using SIP trunking for VoIP platforms. If a business is looking to transition away from conventional PBX systems, SIP trunking offers the perfect on-premise solution.